by Debra Rich Gettleman
We all ache from the photos and videos we are seeing in the press, on tv, and in social media. Israel is under attack in the worst way. October 7th, 2023, saw the most Jews massacred in a single day since the Holocaust.
Jews being slaughtered, antisemitism rearing its ugly head in the name of Palestinian pride, and fear of more death and violence to come, makes us feel abject terror and hopelessness.
The antidote
Action. Helping others. Generosity of money, spirit, and time. And most importantly, raising our voices in support of the Jewish state. Over the next days, Jewish Life Now will bring you inspiring stories of ordinary people finding ways to stand tall, speak out, and raise money for Israel in their efforts to defeat Hamas and win the war against evil.
Breads Bakery
Breads Bakery on New York’s Upper East Side has launched “Strand with Us,” a campaign initiated by Israeli baker Siman Tov, who partnered with Breads to create heart shaped challahs in an effort to raise funds for the victims of Hamas’ brutal attacks.
The strands of dough braided together to form the heart shaped challot inspired the campaign name. In his Instagram post, Siman Tov writes, “We braided this heart shaped challah to express our solidarity and support for those affected by these tragic events in Israel.” He adds, “Challah is a symbol of unity.”
Where the money goes
All proceeds from the heart-shaped challah sales which will be available at all 5 Breads Manhattan locations will be donated to Magen David Adom, Israel’s National Emergency Pre-Hospital Medical and Blood Services Organization.
https://www.instagram.com/reel/CyTfwXGu6zH/?utm_source=ig_web_copy_link
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