StandWithUs: Fighting antisemitism and supporting Israel — more than ever

StandWithUs: Fighting antisemitism and supporting Israel — more than ever

BY SERGIO CARMONA

 

Founded in 2001, the non-partisan international education organization StandWithUs (SWU) finds that its core mission of supporting Israel and fighting antisemitism is needed now more than ever.  

From its humble beginnings in the living room of co-founders Roz (CEO) and Jerry (COO) Rothstein together with Esther Renzer (international president), StandWithUs – headquartered in Los Angeles – now has chapters and runs programs throughout the United States, Canada, in Israel, the United Kingdom, South Africa, Brazil, South Africa, the Netherlands and Australia. 

 

 

Antisemitism and anti-Israel sentiment continue to grow rampantly worldwide, and are especially prevalent on college campuses.  Roz Rothstein recalls that SWU did not start out as a campus organization, but students began bombarding the fledgling organization with calls for help when StandWithUs opened its doors.  Students were upset by what they saw, and lost as to how to respond.  Muslim Student Unions and Students for Justice in Palestine (SJP) student groups were hosting antisemitic speakers and bringing hateful displays to campuses to create ill-will against Israel and anyone that supports it

SWU responded immediately by creating educational materials, holding conferences, galvanizing students and teaching them context and ways to respond. The Emerson Fellowship was created in 2007 to formalize a growing network of StandWithUs Zionist students, and the Saidoff Legal Department was created a few years later to help students “Know Their Rights” on campus and engage pro bono attorneys to help students who were being bullied by anti-Israel student groups and professors because of their Zionism.    

On August 3, 2022, SWU sent a letter to 3,0000 university administrators and stakeholders, alerting them to five issues related to antisemitism that may arise on campuses this academic year, and offering remedies. 

In 2012 StandWithUs opened the high school department because the executive staff recognized that students were unprepared for the challenges they were facing in college, and that education, inspiration and support for students who love Israel needed to start earlier than college.  The StandWithUs Kenneth Leventhal High School Internship empowers young Jewish leaders before they arrive in college.  Both the Emerson Fellowship and the Kenneth Leventhal High School Internship select and train hundreds of students annually to confront antisemitism and anti-Israel rhetoric at their schools and communities while also bringing proactive, educational programs to their peers. In the last year, the campus and high school student leaders engaged over 250,000 students with programs across the US and Canada.  The 2022-23 Fellows and Leventhal Interns just completed their respective August training conferences and are preparing for the new academic year. 

Recognizing that education needs to start even earlier, SWU now has a middle school curriculum, IsraelLINK, that is used across the U.S. in over 200 schools, to inspire and connect young teens to Israel through the lens of their own interests and core values.

Moreover, the organization’s community directors host educational programs for different audiences and also deal with antisemitism on the local level.

SWU also challenges anti-Israel campaigns whether on social media, on campuses, in high schools or in communities. For example, the organization was very involved in the Ben & Jerry’s boycott of Israel campaign. Unilever, the parent company that owns Ben & Jerry’s, recently sold the franchise to its long-time Israel distributor Avi Zinger, which put a quick end to the boycott.  The move ensures that the thousands of Israeli and Palestinians employees keep their jobs, and be able to continue enjoying the ice cream.

This victory was nearly a year in the making with SWU and other organizations working from a variety of angles including letter-writing that gathered over 19,000, social media campaigns, and legal angles. The organization also deployed trucks to Unilever’s headquarters with signs protesting Ben and Jerry’s stance. The StandWithUs Saidoff Legal Department worked to hold Ben & Jerry’s  and Unilever legally accountable for its discriminatory decision. Avi Zinger personally thanked SWU and other organizations who stood by him and challenged the destructive campaign by Ben and Jerry’s.

The United Nations Human Rights Council (UNHRC) is another example of a recent antisemitic campaign against Israel which has required a strong response by SWU and other organizations who are paying attention to the double standards constantly promoted by UN agencies. The UNHRC has recently continued its endless vilification of Israel through an unprecedented, open-ended “Commission of Inquiry” (COI) led by a proponent of the Boycott campaign against Israel. As usual, its latest report blames Israel for the suffering of the Palestinians without taking into account the Palestinian Authority and Hamas’ intransigence and terrorism.

In response, SWU launched a letter-writing campaign to the UNHRC and held a mock funeral at UN headquarters in New York. The funeral procession included grim reaper figures in black robes and hoods and skeleton masks, carrying coffins with imprinted signs signaling the death of human rights. The message points a finger at the UNHRC for ignoring human rights abuses throughout the world in favor of its obsession with Israel, harming endless numbers of people who need help, like the Uyghurs in China who are reportedly being tortured in concentration camps.

People can join the StandWithUs campaign and add their names to the petition to end the “Commission of Inquiry” at  https://www.standwithus.com/unhrc-campaign.

SWU believes it must do what it can to ensure Israel remains a secure, thriving Jewish and democratic state that can make peace with its neighbors from a position of strength, and that it must stop antisemitism from threatening Jewish communities and their students around the world. 

Roz Rothstein states, “At StandWithUs, we empower people around the world to fight antisemitism and support Israel.”

“As a daughter of Holocaust survivors who lost 80 family members, I deeply understand the urgency to fight dangerous hatred, harassment and violence,” Rothstein continued. “I also believe that now, more than ever, we must proactively tell our story, build new relationships and inspire people around the world about Israel. At StandWithUs, we see this as a race against time.”

StandWithUs’ proactive, cutting-edge resources and programs which are available to you, your family and your community include:

1.  The StandWithUs Saidoff Legal Department, which is a relentless force that works around the clock helping students and community members use legal tools to fight anti-Jewish, and anti-Israel discrimination. It analyzes antisemitic and anti-Israel incidents and brings all StandWithUs resources to bear with a unique response to each situation. Using a variety of tools and approaches, the department, sponsored by Debbie and Naty Saidoff, has resolved over 1,800 incidents since its founding. If you have a question, contact Legal@standwithus.com.

2.  The Center for Combating Antisemitism (CCA) educates about and fights antisemitism across the political spectrum. It has published over 20 new booklets about antisemitism.  CCA’s new online portal allows individuals to report antisemitic incidents in real-time so we can take proper action in response. To learn more and download publications, visit www.StandUpToHatred.com.

3.  The StandWithUs International Conference, funded by the Milstein Family Foundation, brings together over 500 high school and college student leaders from all over the world. Participants walk away from the conference feeling more empowered, supported and hopeful about what each of them can do to fight antisemitism and educate about Israel in their communities.

4.  The brand-new Holocaust Education Center has already made presentations to 1,150 high school students, many of whom are not Jewish. To learn more and to book a presentation, visit https://www.standwithus.com/holocaustedctr,

5.  Over 500,000 college students have been reached through SWU’s Emerson Fellowship and other campus programs in the U.S. and worldwide. Thousands of elite college student leaders have already graduated from the StandWithUs Emerson Fellowship, sponsored by Rita and Steven Emerson, empowering and creating the next generation of Jewish and pro-Israel leaders. To learn more and encourage your children or grandchildren to apply, visit  https://www.standwithus.com/emerson-fellowship.

6.  SWU has reached over 500,000 high school students with programs in North America and Israel through the StandWithUs Kenneth Leventhal High School Internship and Teen Leadership Council (TLC). To learn more and to encourage your children and grandchildren to apply, visit https://www.standwithus.com/hs-internship.

7.  Over 3,000 middle school students in over 200 schools across the U.S. have already been inspired about Israel through the IsraelLINK middle school curriculum, sponsored by the Sandra and Lawrence Post Foundation.  To learn more and encourage your child’s school to adopt it, visit https://israellink.org/.

8.  The StandWithUs Israel Education Center located in the heart of Jerusalem (across from the King David Hotel), has reached over 150,000 young visitors from all over the world during their trips to Israel. Its Jerusalem office is so busy, it recently doubled its space, including a state-of-the-art auditorium, TV recording studio and new Visitor’s Experience — poised to host tens of thousands of visitors annually. https://www.standwithus.com/post/ribbon-cutting-ceremony-held-as-standwithus-opens-expanded-center-in-jerusalem-on-may-22-2022

9.  As a global leader in social media, SWU has over one billion interactions on its many StandWithUs Polak Social Media Department platforms, in a variety of languages with millions of people viewing and sharing its content every day. People can join the organization and educate their peers and communities at:

 

https://www.standwithus.tv

10.  StandWithUs produces educational materials about Israel in a variety of languages. Thanks to Evelyn and Dr. Shmuel Katz, millions of StandWithUs publications have been distributed and used in schools, synagogues, churches, and communities. Order yours at https://www.standwithus.com/booklets

For more information, visit www.standwithus.com and write to info@standwithus.com.

Mike Leven: Creating Connection and Continuity

Mike Leven: Creating Connection and Continuity

The Jewish Future Pledge ensures funding for the Jewish Future

 

By Ilene Schneider

 

 

 

“We are working to ignite a surge in Jewish
pride, secure funds to ensure the Jewish
future, and spark critical intergenerational
conversations about why the Jewish
people matter.”

~Mike Leven

 

 

BUSINESS EXECUTIVE AND philanthropist Mike Leven grew up in a Jewish household, went to a Jewish camp, and worked at a Jewish camp. He went to college, became an attorney, got married, had children, and joined a synagogue in a variety of different places where he lived during the time between ages 24 and 48. At 48 Mike became president of a company in Atlanta, Georgia. He received a call from the head of the annual giving campaign for the Jewish Federation. “He said you’re going to give a $5,000 donation to the Federation, which put me in a young leadership program.” Leven got involved and has been involved ever since, discovering and returning to his roots and participating in many legacy Jewish organizations. As time went on and he had more resources, he became more involved, from a giving standpoint. His children saw what he was doing and began to do likewise. Leven currently serves on the boards of The Marcus Foundation; AEPi Fraternity Foundation; Birthright Israel Foundation; Board of Advisors of Prager University; HERSHA Hospitality Trust; Independent Women’s Voice; Turning Point USA Board of Advisors and SESTRA Group.

 

 

 

 

 

 

However, he sensed a problem. As he explained, “One of the big issues facing the Jewish community is engagement with the organized Jewish community – the legacy organizations. How do you get people involved if they don’t have any kind of background? About 30 percent of the Jewish population is involved in the Jewish community. What will happen to future generations?”

 

He added, “The Jewish community is at a crossroads. A rising percentage of young people are disconnecting from their Jewish identity and Israel. Jewish institutions are struggling to attract the next generation of donors. We are working to ignite a surge in Jewish pride, secure funds to ensure the Jewish future, and spark critical intergenerational conversations about why the Jewish people matter.”

 

Inspired by Warren Buffet’s and Bill Gates’ Giving Pledge, Mike co-founded the Jewish Future Pledge to carry on his family’s commitment to Judaism. Leven explained, “I got into the Jewish future pledge, because I want to make sure that 30 percent continue their involvement to the next generation and to the generation after the next generation. The problem is that so many Jewish organizations need support from the existing donors that they spend most of their time on the existing customers and forget the fact that they have to find new customers, so I set up the organization differently.”

 

The Jewish Future Pledge is a worldwide movement inspiring Jews to make a commitment that from the funds they leave to charity at their passing, at least half will be earmarked to support the Jewish people and/or the State of Israel. Taking the Pledge sends a signal to family, friends, and the community that the Jewish Future matters. The Pledge is not a fundraiser for a specific Jewish organization or a commitment for a specific amount of money. It is a moral commitment to the Jewish people, whether people plan to leave $10 or $10 million to charity.

 

Leven, who has served as the chairman and chief executive officer of the Georgia Aquarium, president and chief operating officer of the Las Vegas Sands Corporation, chairman and chief executive officer of US Franchise Systems, president and chief operating officer of Holiday Inn Worldwide, and president of Days Inn of America, said that $68 trillion will transfer to the next generation in the next 25 years. About 20 percent of these charitable dollars will be given by Jewish donors. The Jewish Future Pledge aims to ensure that half of the amount allocated to charity by these Jewish donors, more than $600 billion, is set aside for Jewish causes.

 

Leven explained, “The reason I did it was because I saw David Horowitz from the Times of Israel give a lecture a number of years ago. He said he’s worried about the wealth transfer and whether that portion of wealth will be delivered in the same way it’s being delivered today. So that’s the reason I started the Jewish Future Pledge, and then I came up with the Jewish Youth Pledge, because I think we have to start earlier than that. I’m not resting only on the people who are the parents and grandparents and great-grandparents. I want to see kids making sure that they pledge to commit themselves to the Jewish future and Israel’s future.”

 

He concluded, “One of the things I’m proud of is we have 12,500 signatures already. If you even take $25,000 a signature that’s going to be left Jewishly, which is a low average considering that we have some big donors and major foundations involved, we’re talking about a serious amount of money. We’re running at about 1000 signatures a month on each pledge at the moment. We even have a number of pledges from people who don’t appear to be Jews. We have signatures from all over the world, but the majority of the money that’s given is from the United States and Canada to Jewish causes and Israel.”

 

THE JEWISH YOUTH PLEDGE

 

Asking Jewish teens and young adults around the globe to commit to being active, contributing members of the Jewish community throughout their lives, the Jewish Youth Pledge attempts to spark Jewish pride to give Jewish youth, ages 13 to 24, the motivation and confidence to contribute to a strong Jewish future. A first-of-its-kind initiative, the Jewish Youth Pledge asks Jewish teens and young adults to commit to being active, contributing members of the Jewish community throughout their lives. There are three steps. Using a turnkey program, young people work with a pre-planned lesson, including videos and discussion prompts, to engage with their Jewish heritage and role in the Jewish community. After completing the Jewish Youth Pledge program, participants are asked to write a letter to their future selves answering questions such as, “If you could meet yourself in the future, what would you hope to hear that you had accomplished or contributed?” The letter is stored in a secure Digital Time Capsule and shared with participants at key junctures throughout the next two decades of their lives.

SHATTERED DREAMS: A Mother’s Journey

SHATTERED DREAMS: A Mother’s Journey

By Beth Krom

 

It’s been fourteen years since we lost our son Noah. A fourteen-year journey that has been both painful and enlightening. I’ve often thought that grief needs its own vocabulary. It’s like we’ve eaten the fruit of the Tree of Knowledge and know a world we were never meant to know. Nothing prepares you for the words “Your son Noah died last night.” That those words came just a week before his college graduation made everything that much more impossible to process. Instead of celebrating his graduation, we’d be planning Noah’s funeral. Ironically, the news of Noah’s death was delivered just moments after I had helped to open the annual American Cancer Society Relay for Life. I was a local elected official. This was my last official obligation before our planned trip to Santa Barbara. Somewhere there is an archive of photos from that day with me happy and smiling. A day that had started uneventfully, with no hint that the date would be forever seared in my consciousness, June 6th would cease to be just another date on the calendar. It’s now an emotional speed bump, endured annually, along with Noah’s birthday and Mother’s Day in May and graduation season and Father’s Day in June. For years I referred to May and June as my “rainy season,” the sequence of days that would hit wave upon wave as we attempted to navigate our way through the disorienting world of grief.

 

 

As I was driven to my parent’s house to tell them that their eldest grandson had died from an accidental fall from the Isla Vista cliffs, I remember looking out the window and seeing people going about their daily routines. I wondered how their lives could go on seemingly undisturbed by the shattered reality I had been cast into. It seemed so wrong. I feared the news of Noah’s death would kill my parents, that they would both drop dead on the doorstep and I’d be burying three people. Instead, despite the immense grief they felt, their parental instincts were to care for, worry about and support us. We were all angry and confused. My mind would not allow more to seep in than I could absorb. In those early hours, days and weeks, it felt like my spirit had died and things I might once have taken interest in, reacted to, or resisted, I no longer had the strength for. Friends stepped in to help. “Can you call the hotel and cancel our reservations?” I asked a friend who had called, unaware of what had occurred. My campaign manager, who was a longtime friend in my political world, posted people on our doorstep to receive flowers and cards, knowing we needed rest and space to just be numb. Another friend advised us that since Noah had completed all his work to earn his degree, he should be entitled to receive it posthumously. He was. The day after he died, Noah’s older sister and younger brother told us they wanted to walk for him at graduation. The night before they left, the fog lifted just enough for me to realize we had made no arrangements to get Noah’s belongings from his apartment. My sister and brother-in-law offered to travel to Santa Barbara with Abby and Hershel to handle that. In a week’s time, we had endured not just Noah’s death, but all that goes with a sudden loss, including dealing with those investigating his death. He had died Saturday night, but we were advised the autopsy could not be done until Tuesday. Even in death, there are people ahead of you in line. We encountered the necessary but unpleasant business of death. In many ways finding a plot at the cemetery is more like a real estate transaction. Noah’s body was not returned until Wednesday so we could not bury him until Thursday. As Jews, we handled everything as traditionally and ritually as possible. I would learn weeks after the funeral and burial that after everyone had placed a shovel of dirt on the casket and left the cemetery, Noah’s childhood friends — none of them Jewish — asked the workers to let them fill Noah’s grave, which they did. When I learned what they had done, I told one of his friends that in the Jewish faith, there is no greater honor. “Did you know it was a mitzvah?” I asked. “No,” he said. “We just knew we had to do that for Noah.” I still get choked up imagining what attending Noah’s funeral must have felt like for his friends. They were all around 22. Far too young to bury a friend.

Noah’s life was filled with chapters yet to be written. My mother said he was like a shooting star that burned bright but faded way too soon. My brother said he had a “great short life,” which he did. He had a joyful spirit, loved his friends and sports and was so bright. When Noah was around five years old I was quizzing him on states and which states were adjacent to other states. I had to rely on a map to confirm his answers, but he had memorized them and got all the answers right. He said, “Now give me the name of a country and ask me what country is next to it.” “I can’t, Noah,” I said, “I don’t have an atlas. I wouldn’t know if you were giving me the right answer.” To that he responded, “I will be.” Although smart, I didn’t always feel Noah was working up to his potential. After he died I remember thinking what a tragedy it would have been if he had spent his life with his nose in a book and never really got a chance to live. Noah always made time for friends and fun. He thoroughly enjoyed his semester abroad in Cordoba, Spain. The memories shared were the greatest gift we could have received. Each story confirmed that Noah was the person we knew him to be. Noah died at the very point in the arc of his life between college and what might come next. It was a clean break from this world. No girlfriend or wife. No employer or possessions of any consequence. What he left behind was a legacy of smiles and happy memories. Pieces of Noah are carried in so many hearts. One of his close college friends told me, “If this had happened to someone else, it’s Noah we would have gone to for advice and wisdom.” People who attended his memorial but had never met him said they felt like they knew him through what was shared. What I know to my core is that Noah’s life will never be defined by the circumstances of his death. 

Noah Krom

When we learned Noah had fallen from a cliff, my first thought was, “Noah doesn’t hike.” What we learned from authorities is that he fell from a cliff near his apartment in Isla Vista. For those unfamiliar, Isla Vista is a densely populated student enclave adjacent to UC Santa Barbara. Think open-air student dorms with overcrowded apartments, most in marginal condition, but all of which rent for prices that rival the fanciest communities in California. At the time, Noah and his five roommates paid $4600 a month for a three-bedroom apartment at a property on Del Playa, the street that featured properties with ocean views overlooking 60’ cliffs. Noah was not the first to lose his life to those cliffs, and he wouldn’t be the last. At least six young people have died from cliff falls since we lost Noah. My repeated trips from Irvine to Santa Barbara to meet with public officials, university administrators, the Sheriff and others, advocating for better fencing and a comprehensive effort to improve safety in Isla Vista, never produced the results I had hoped for. I knew that for any effort to succeed, there would need to be buy-in from all stakeholders, including the students whose desire to fit in, sense of invincibility and as yet undeveloped capacity to think beyond the moment most certainly compounded the risks already inherent in college life. That UCSB consistently ranks in the upper echelon of party schools doesn’t help. I advocated for a holistic approach to protecting the health and safety of students. I wanted to see a culture change in Isla Vista. Some improvement to the fencing eventually occurred, but only after a May 2014 massacre by a deranged student who killed six people before taking his own life put Isla Vista in the national — and even international — headlines. Sadly, just weeks before, there had been yet another cliff fall. A young woman, and only child, fell to her death. We had been in Isla Vista the two days previous for meetings on safety in Isla Vista. One of Noah’s friends who was working at UCSB alerted me to the death. News of the massacre distracted anyone who might have cared about Sierra’s death, just as Michael Jackson’s death at the Neverland Ranch in Santa Barbara county just weeks after Noah died was the excuse used to explain the unreasonably long time it took the Sheriff to produce the report on Noah’s death. As is the case in many California counties, the Sheriff is also the Coroner. That never gave me any comfort.

Every accidental death seems senseless. You rewrite the story in your head and focus on the whys and what-ifs. You wonder how it might have ended differently, what actions by others may have contributed to or prevented the tragedy, and what you might possibly do to ensure no other parent has to suffer such a loss. Noah had finished his last final on what would be his last day on earth. We would learn that he and his friends had been celebrating at an “open bar” party hosted at a local bar owner as the “reward” for participating in a spring semester promotion known as “50 Club.” The bar owner had apparently been doing this for years, and despite it being a complete violation of his liquor license, nothing had been done to shut it down. The bar owner has two bars — one in Isla Vista called Study Hall and the other, O’Malley’s, in downtown Santa Barbara. 50 Club participants who purchased fifty drinks were promised a commemorative shot glass and admission to a private party with unlimited free alcohol. Noah’s friends said they would split a pitcher of beer at Study Hall and everyone would get a punch in their card. Authorities must have known this was going on. It was promoted through social media and word of mouth. There was a party bus called Bill’s Bus that transported the lucky winners to the night of excessive drinking that awaited them. One has to assume that alcohol distributors helped provide the alcohol dispensed at the party. Just imagine the economic clout those who distribute and dispense alcohol hold in a city known for the beauty of its coastline, that hosts a Top 10 party school, and whose primary industry is hospitality. Noah may have been the only fatality that night, but it’s not a leap to imagine others suffered alcohol poisoning, sexual assault or a at the very least a night with their head in the toilet. College students may look like adults, they may be defined as adults, and at times they may even act like adults, but neuroscience shows that the prefrontal cortex, which controls executive brain functions like impulse control and thinking beyond the moment, only fully develops around the age of 25. That’s what makes college students such a perfect market to exploit economically. It’s so much easier to sustain a system that ignores risks, turns a blind eye when economically or politically expedient and can so conveniently blame the victims if you ignore the risks and realities that claim lives every year. When you’re just a student, a transient with no perceived roots or familial connections in the place you’re attending college, it’s so much easier for people in the local community to not care about you. By dropping the line “drugs or alcohol may have been a contributing factor” in a press release or news report, you help absolve everyone else of responsibility — or even concern. The cyclical nature of college life guarantees that these tragedies will too soon be forgotten, erased from people’s memory as new classes of students, vulnerable to the same risks, are welcomed. 

The Krom Family

I was a former mayor, current council member and congressional candidate when Noah died. I knew something about navigating bureaucracy. Irvine is a city recognized for its record on public safety. When people were injured because of faulty infrastructure, we didn’t blame the victim, we addressed the underlying problem. What became abundantly clear was that buck-passing and finger-pointing were the default approach in matters involving the health and safety of students in Isla Vista. Property owners were protected by outdated building codes and routinely allowed overcrowding in their units. The Isla Vista Foot Patrol, a division of the Sheriff’s Department had an unhealthy relationship with the student population, preferring enforcement to engagement. “Our biggest problem is residential burglaries,” a Sergeant overseeing the Foot Patrol told me. When I pointed out that landlords would give only three keys for a three-bedroom apartment that routinely had six or more students, requiring tenants to leave doors unlocked so their roommates could access the apartment, he claimed to be unaware. I learned a lot of things no parent ever wants to know about the environment their now deceased child was living in. Noah’s death has been a gateway to an education I wish I never had. Grief has been both painful and enlightening. I’m grateful for the growth, but the price of this wisdom and perspective is far too great.

The question of why Noah hopped a property fence between two properties near his apartment remains a mystery. The report on Noah’s death is short on facts and long on opinion, conjecture and innuendo. Authorities released a story to the press the day after Noah died suggesting he may have jumped out of a cab without paying the fare and was running from the cab driver at the time he hopped the fence. What became clear was that there was no evidence to support that claim. No incident report. No cab driver came forward. Just a story handed to the press by the Sheriff’s department. Needless to say, that allegation, along with the high blood alcohol level that an open bar party will produce, became fodder for certain press outlets. How do you protect a child’s reputation when they cannot speak for themselves and authorities are asserting facts not in evidence? Even before the official report was released it was clear there was no substance to that allegation. I called the Sheriff to ask how, given the lack of evidence, they were going to address the cab jumping story in the report. “We have to put it in,” he said. I pushed back, saying “I could understand if you said you have a theory you can’t prove, but if you put it in the report it will be viewed as fact.” I also pointed out it was a public document. His response enraged me. “Anyone who would use it against you politically, it would backfire,” he said. That he imagined my concern was political spoke volumes about where his priorities were. It would be a long time before I engaged the Sheriff again. 

The Sheriff did refer the bar owner who ran the 50 Club promotion to ABC (Alcohol and Beverage Control), the state agency that regulates and licenses establishments that sell alcohol, for investigation. I was certain the bar owner would lose his license. In California, you can’t offer a free ham sandwich to induce people to buy alcohol, let alone an unlimited supply of free alcohol. A few days before the hearing, I was advised by one of the lawyers for ABC that they were working on a settlement. The bar owner got what his lawyers demanded. A mere fifteen-day suspension in each bar — but it’s worse. He got to take the suspension in Isla Vista during the last two weeks of December when all the students were away on break and the suspension at the bar downtown the last two weeks in February, undoubtedly the lowest volume of sales between the popular winter and spring holidays. It’s hard to imagine anything making the pain of losing Noah worse, but that did. What if those who turned a blind eye had acted to shut the promotion down years earlier? What if ABC had held the bar owner accountable? What if the county had taken actions to protect those living in aging properties protected under outdated codes and built fencing that delineated the point at which eroding cliffs posed a deadly risk? The hardest question to answer is, who was really being served and protected by their actions? 

In hopes of moving efforts to address health and safety risks in Isla Vista, I set aside my resistance and met with the Sheriff to ask if he would convene all the relevant stakeholders. I knew that he had the platform to do so, but he declined. He made it clear that, in his mind, the problem was the students, not environmental risk factors. They just needed to consider the consequences of their actions before engaging in risky behavior. What he said next, in an effort to assure me that he was indeed concerned, was that he routinely warned his officers not to chase kids toward the cliffs. What he didn’t know was that I had feared that was what happened the night Noah died. Had Noah been chased by an officer rounding up kids who were drunk in public, which they surely would have been doing that night? He certainly was drunk after a night of celebration at an open bar party. My thought was that his officers had ignored the directive not to chase kids toward the cliffs. That he didn’t know — hadn’t put the pieces together that his officers were at the fence Noah jumped, acknowledged shining a flashlight over the fence and seeing a shoe in the foliage but choosing not to go down to the beach to see if someone had fallen. Instead, Noah was found by his friend’s girlfriend and two of her friends as they walked the beach at sunrise. The pieces had never added up. There was the story I was told by the lead investigator about Noah’s wallet falling out of the bag that held his personal effects after I discovered it was missing. After first claiming they may never have had his wallet, I reminded the investigator that they told me they had identified him from his driver’s license. Miraculously it was found the next day. When I asked how it could have fallen out of the bag, the investigator told me it’s like when you have a bag of groceries on the seat of your car and it tips over and the lettuce rolls onto the floor. Given the unsubstantiated story about Noah jumping out of a cab, I wondered whether they might have held on to his wallet and planned to plant it somewhere to lend credibility to that story. I’m not given to conspiratorial thinking, and I would like nothing better than to know exactly what led to Noah’s death, but it’s hard not to wonder what the truth is, and what facts might have been suppressed, to ensure that all accountability was buried with Noah.

We will never really know what happened that night. If there were witnesses, they never came forward. Your mind keeps rewriting the story in search of better conclusions that never come. I’m grateful to Noah for the lessons he continues to teach me. I’m grateful to my daughter, now a Marriage and Family Therapist, for her insistence that I get therapy. I had never gotten therapy, despite dealing with some traumas in my life. I thought it was a superpower to find another space to tuck the pain away in. I feared therapy, thinking I would be like a champagne bottle uncorked with everything I’d been holding inside unleashed. The truth is, therapy was my salvation. I was blessed with a great therapist who specializes in grief. At a very basic level, therapy was a safe place to cry — or to wail, as grief compelled me to do. I never understood what wailing was, but grief taught me. Therapy helped me accept and let go, but that was a long and complicated journey. I tell people the greatest lesson I have learned is just how little I control. I have no power to control what others think, do or say. The second greatest lesson is that all the stress I’ve endured throughout my life is because I didn’t understand lesson number one. I know Noah’s death was beyond my control to prevent, but of course, the guilt remains. What is a parent for if not to protect their children? Therapy provided a perspective I would not have gained on my own. Mostly it provided a platform to understand myself better, to be kinder to myself, and to see patterns that served me and those that did not. How I wish I could do life differently with the benefit of wisdom I acquired on this journey. All I can do is start where I am, apply the lessons I’ve learned and do the best I can to extend Noah’s legacy and impact.

 

GROWING ISRAELI HERBS AT HOME

GROWING ISRAELI HERBS AT HOME

By Jessica Halfin, Edited and repurposed by Debra Rich Gettleman

We all know the undeniable lure of “FREE FOOD.” But imagine the finest Mediterranean herbs aplenty only a few steps away from your kitchen or backyard.

A balcony-friendly herb garden brings you the freshest flavors to create gourmet Israeli cuisine with nothing more than the snip of a scissors. Plus with the skyrocketing cost of food these days, you can turn your outside into a cost-efficient herb garden that’ll allow you to make mortgage payments and keep your kids in college.

Here’s how you can make your balcony/indoor/backyard herb and vegetable garden happen right now, for you and your family.

Turn supermarket scraps into gold

After spending three hundred dollars at the grocery store and ending up with a refrigerator full of strawberries, eggplant and cottage cheese, you might be struggling to come up with delicious meal options for yourself and your family. Well, turn to the internet for videos that show you how to turn food scraps into plantings.

Videos like this one get into the nitty gritty of how to regrow plantings from food scraps ranging from lettuce to ginger to herbs.

Similarly, tiny seeds can be taken from items like tomatoes and strawberries, washed, dried, and planted to make flourishing patches of produce. How cool is that? The method in this video shows how to plant slices of strawberries directly into soil.

Order seeds online

The efficiency of online ordering is a 21st century marvel that speaks volumes to our immediate gratification needs. You want it. Your order it. And while it might take a few days to arrive, with a modicum of patience, you’ll be growing your own herbs before you can say “Lathyrus sativus” (the botanical name for the grass pea).

Websites like California based Morning Sun Herb Farm (US delivery only) have a surprisingly wide variety of herb seedlings that range from exotic Moroccan mint to the more rare minty and pungent white savory (zuta) that many Israelis enjoy in their herbal tea.

In Israel, companies like Nativity Seeds in Kfar Hess fulfill online orders (also to North America) of heirloom and organic seeds for modern and preserved biblical varieties of vegetables and herbs. It’s a goldmine of information on when and how to plant which seedlings in Israel year-round.

Zaatar is oregano’s Middle Eastern cousin. Photo by Jessica Halfin

Zaatar is oregano’s Middle Eastern cousin. Photo by Jessica Halfin

Bone up on the seasons of the garden

Whether you’re planting nine stories up or on ground level, in Israel or abroad, gardening calendars like Ilana Stein’s A Year in the Garden are valuable sources of insight into the Israeli garden.

While months may have to be shifted to accommodate the information for those who live in other parts of the world (for example, the Israeli winter is more like an American or European spring), the cute and quirky illustrations, wisdom – and bonus recipes – help focus your gardening goals from planting to harvesting to preserving your goods.

Curate a gourmet Israeli herb garden

Whether you decide to replant your scraps or order little envelopes of seeds, you’ll need to know what makes a killer Israeli herb garden.

Part of what makes Israeli food taste so fresh and seasonal is a farm-to-table approach (in your case it could also be balcony planter-to-table) and lots of freshly cut herbs. However, these go far beyond the obvious cilantro and parsley combo we see so often in Israeli dishes like shakshuka.

To make your Israeli dishes sing, you’ll need fresh basil (check out this video on how to get the most out of one grocery-store-bought basil plant), zaatar (oregano’s Middle Eastern cousin), rosemary (the kind that grows into tall bushes in Israeli parking lots), dill, chives and nana – the Mediterranean spearmint that gives tabbouleh its earthy irresistible taste.

While fennel is seldom used in Israeli dishes, fennel stocks grow wild, popping up like weeds each spring in the forests of the galilee. Plant a bulb of fennel, and your garden will smell, and even look, like the Holy Land.

Take it to the kitchen

With a little sun, herbs can grow indoors in a kitchen window, or any sunny spot, as shown here.

Or you could try a nifty countertop kit sold on Amazon. They use high-efficiency LED lights to give you a luscious indoor herb and greens garden that will brighten your day all year round.

Zuta, or white savory, is enjoyed in Israeli herbal tea. Photo by Jessica Halfin

Make a focused garden filled with herbs for soothing tea

Israelis have perfected the art of herbal tea infusions. Using herbs foraged from the side of the road, a desert bush, a nearby forest, or from a home garden, the scent of lemony herbs stewing in hot water is familiar.

Great for boosting immunity and giving you that feeling of a warm hug when we all need it most, these are the herbs that you’ll need to bring the flavor of Israel into your teacup.

Aside from the aforementioned nana, which is an absolute must, tea herbs range from sheba (wormwood, which should be used sparingly to avoid dizziness or other unpleasant side effects), to lemon verbena, lemon balm (melissa) and lemongrass, lavender, rosemary, zaatar, and common sage used to make dark-brewed Bedouin chai.

Add some new greens to your diet

Feeling like your in an vegetable rut? Why not step outside your comfort zone and explore the many flavors of greens popping up in restaurants around the globe?

Get your hands on some luscious chard, which is found in lots of Israeli dishes from meatball sauce to green shakshuka and has an even higher nutrition content than kale.

You’ll also need rocket for salads and sandwiches, and all kinds of lettuce, which grow exceptionally well in small planters. Have you tried homegrown lettuce lately? It is spectacularly fresh, and sure to boost your mood and morale.

Muster up hope for the future by planting a tree

Nothing could be more Israeli than having a backyard filled with fruit trees. If you have the space, spring is a great time to dig a few holes in your yard and get something going that will have you looking ahead to all the brilliant years to come.

Don’t have a yard? Put a super-cute dwarf kumquat or hot pepper tree on your balcony or even in your kitchen window (you might find one in the supermarket, but you can also order them online).

Bonus time: these plants can be bought already bearing fruit, so you can reap the benefits of your new addition ASAP. Imagine homemade zhug made from your own hot peppers. Awesome.

Drying herbs at home. Photo by Jessica Halfin

Preserve and dry your harvest — more experiments for the kiddos!

Once you’ve got a successful thing going, you’ll want to preserve it for future gobbling. Replenish your dried spice collection and feel like a gourmand in the process by drying your own homegrown herbs.

Bunches of herbs can be dried by hanging in paper bags, in the oven on a low heat, or even in the microwave! Pick one method, or try them all, and see which one suits you best.

Or go big: If you’re seeking a long-term project whose progress you can track and share over the several months that we all could be hunkered down, try growing cucumbers in a box on your balcony. See how here.

Nothing could be more Israeli than chowing down on a whole cucumber alongside your sandwich, but here’s the kicker: Growing your own cucumbers means you can also make your own pickles! Use recipes from Israeli-American expert forager and sustainable food systems educator Leda Meredith’s 2019 book, Pickling Everything.

Bonus points for getting the book sent straight to your electronic reader and sparing the delivery person a trip to your doorstep, and even more bonus points for posting the mouthwatering pics to Instagram and encouraging others.

Make your leaves into art

In every plant lies an inspirational art project, at least according to Israeli artist Suzanne Tamar Dekel, who uses foraged plants to make natural dyes for decorating luxurious textiles.

In a more basic form, however, leaf art is an excellent project for bored children who have already gone way over the recommended screen time. And if you’re in the entertaining mood, why not use homegrown plants and herbs as your decorating tools? Pinterest is full of ideas, like this one from The Imagination Tree blog.

Article courtesy ISRAEL21c.

SUZI WEISS-FISCHMANN: FIRST LADY OF NAILS

SUZI WEISS-FISCHMANN: FIRST LADY OF NAILS

by Mala Blomquist

If you’ve ever picked up a bottle of OPI nail polish, you’ve likely giggled at the names like “Ladies and Magenta-men,” “Orange You Glad it’s Summer” and “Suzi Sells Sushi by the Seashore.” The iconic brand is known for its fun names and rainbow of unique colors, but what you may not know is that the “Suzi” mentioned in so many of the names was actually a nod to the incredible woman behind OPI, co-founder Suzi Weiss-FischmannAlong with her brother-in-law, George Schaeffer, she created OPI, which blossomed into a celebrated brand with products distributed in more than 100 countries on six continents.

Suzi Weiss-Fischmann

FAMILY AND FAITH

Suzi Weiss was born in Hungary in 1956 during the Hungarian Revolution to parents Magda and Laszlo Weiss. Many Jews had crossed the border to Austria to escape the Russian invasion, but her family lived far from the border. With no way to get to Austria, they were forced to stay in Hungary.

“My father’s dream was always to come to America,” says Suzi. “He hated communism, and finally, we found a way to emigrate to Israel.” They were able to obtain the proper paperwork due to Israel’s diplomatic relations with Hungary at the time, prior to the Six-Day War in 1967.

“We got passports because of some connections – in the communist system you always have to find the little door next to the big door – and we got passports, emigrated to Israel and then we applied to the American embassy in Israel,” says Suzi.

After applying to the embassy, it took almost three years for the family to receive their green cards (permanent resident cards). They moved to New York in 1969.

Both her parents were survivors. Before meeting, Magda was imprisoned at Auschwitz, and Laszlo was on the Russian front in a forced labor camp. They both returned to Hungary after the war, met and married. Her dad would share stories, but her mom only opened up after Suzi’s niece came back from a March of the Living trip (an educational program, bringing individuals from around the world to Poland and Israel to study the history of the Holocaust) with many questions.

“That was the first time, in the beginning, she never spoke about it, but I tell everybody I was very lucky because my parents were very loving and very warm,” says Suzi. “Among the first generation of survivors, sometimes there are many issues of love and showing affection.”

Suzi shares that her mom always had a smile on her face and was a woman of faith. She prayed twice a day, and as a promise to herself when she left Hungary, she always kept kosher and observed Shabbat, but her dad, not so much.

“When they would go back to Hungary, my dad would say, ‘I’m going for a walk,’ and we all knew that he would go to the deli and eat a hot dog,” says Suzi with a chuckle. “I think my mom knew too, but she didn’t say anything.”

Suzi’s husband, Dr. George Fischmann, dons tefillin every morning, and they try to do Shabbat dinner every Friday night with family, friends, or both. She believes that growing up with these traditions gave her children Andrea, 26, and Andrew, 23, some discipline.

“I always tell my kids these traditions were kept for thousands of years, and I feel it’s our duty to continue for the many more thousands of years to (come),” says Suzi.

BEGINNING OF SOMETHING BIG

While Suzi lived in New York, she attended Hunter College. Her sister had married George Schaeffer, and his parents owned a manufacturing company that made tops for juniors on Broadway and Bleecker St. After school, she would work at the company, sweeping floors, cutting threads, and tagging blouses with the Dennison gun.

Miriam and George moved to Los Angeles in 1981, where he bought a dental supply company from his uncle. His parents kept the factory open for a little while longer, but eventually, the rest of the family also moved to California. Suzi followed in January of 1982. At this time, Suzi began working for her brother-in-law at Odontorium Products, Inc. They carried a product called methyl methacrylate (MMA), a chemical compound used in the production of dental bridges and crowns. Suzi and George began noticing that nail technicians were buying this compound and using it to make acrylic nails, a popular trend of the early 80s.

George Schaeffer and Suzi Weiss-Fischmann

The problem with this use of MMA was that the compound formed an extremely strong bond so that if you hit your hand, there was a good chance that your natural nail would come off along with the acrylic on top.

Suzi and George wanted to create a better, safer, more flexible product without sacrificing the strong bond. They met Eric Montgomery, a chemist who worked in the movie industry with special effects. He created a formula that consisted of a monomer liquid, a polymer powder and a primer.

I needed to hold the three products together, because they were a unit, so a rubber band was the easiest thing,” says Suzi. “That was our big marketing genius – to call it the ‘rubber band special.’ ”

Suzi would drop those rubber band specials off to salons along Ventura Boulevard in the San Fernando Valley.

“People loved it!” Suzi remembers. “The product gave them enough time to shape the nail, the powder was very fine, so you didn’t need too much filing, and people said, ‘Where can we buy it?’ And that was the beginning of OPI.”

Do you see what they did there with the name? Odontorium Products Inc. = OPI.

“We sold the dental business two years after we started with OPI, and then George Schaeffer and I concentrated on the nail business,” says Suzi.

In 1989, they launched their first line of nail polish. “Nail polish was kind of boring. It wasn’t fun, sexy, or aspirational. It was just like a color and a number,” says Suzi “I always say to young people today, we would be called disrupters, we really rebranded the category of professional nail polish.”

The first line of polish contained 30 shades from light to dark, and the first geographic collection was the Alpine Collection. “We gave these geographical collections the fun names which became part of the brand, its DNA,” says Suzi. “People asked for OPI by name. We printed color charts you could take home.  You could look at the colors, at the names and you could laugh. It’s amazing wherever I travel in the world I see OPI. People can recite 5, 10, 15 names of colors (to me); it’s just amazing.”

WHAT’S IN A NAME?

Every year OPI launches four seasonal collections: Spring, Summer, Fall and Holiday. Two of them are themed to a geographic location; in 2019, Scotland was the theme for the fall, and Tokyo was the spring theme.

Suzi has had a hand in naming every color of polish that bears the OPI name.

The creative process for naming the colors would start with a core group knowing what the “theme” would be for the upcoming collection a few days ahead of the meeting. “It would be myself, George Schaeffer, someone from the marketing, creative, purchasing and customer service (departments), and then there would always be a guest from within the company,” says Suzi.

“We would sit around the table, I would present the shades and then everybody kind of gave their opinion, gave names.” They would also have food representing the country or city that the theme was centered around. It took between six and eight hours to come up with 12 names and a few alternatives (in case there was a problem when they got to the legal department).

“Honestly it was really fun, we laughed a lot, we teased each other, but it was a very democratic process, so majority ruled,” says Suzi.

In 2010, Coty, Inc, one of the world’s largest fragrance companies, acquired OPI. Suzi is still involved with the colors and the naming, which is what she loves most of all. Before the end of 2019, they were already working on the spring colors for 2021.

She says they work with groups out of Milan and Paris who predict trends and colors. “Everybody, whether you’re in fashion, package design, the cosmetics or beauty industry, you take that and you translate it to your category, and that’s how the colors are created.”

When asked what her favorite OPI colors are, Suzi says that she has two answers to that question. “My favorite color was always the one that equaled the most dollar signs,” she jokes. “I love reds. “Big Apple Red,” “I’m Not Really a Waitress,” of course. In the summer, pinks, yellow – who would have thought yellow was going to be such a hot color? And look so good. And greens and blues – I always say nothing is taboo anymore.”

The light pink polish dubbed “Bubble Bath” is the number one seller in the “soft” shades. But for 20 years, the top-selling polish for OPI has been “I’m Not Really a Waitress.” “It’s that candy-apple red that looks good on all skin tones,” says Suzi. “The name has a double meaning to it because in Hollywood, everybody says, ‘I’m not really a waitress, I’m an actress.’ ”

A COLORFUL TALE

In March 2019, Suzi published her memoir that shares the same name as the best-selling polish, I’m Not Really a Waitress: How One Woman Took Over the Beauty Industry One Color at a Time. When Suzi spoke at high schools or colleges, people would approach her after and ask her if she could talk longer, or if she had a book. At last, she had the time to dedicate to this project.

“I wanted to tell both my parents’ stories, I think it’s important for people to know what that generation went through and their survival and resilience to make a new life,” she shares. “My story as an immigrant. I lived the American dream and but the one thing I tell all the young people before I start to say anything – you need to work hard.”

Suzi continues, “You have to work hard, but the opportunity is here, and to appreciate the freedom we have – sometimes I cannot even put it into words. Until you don’t have it, you don’t realize what it means.”

She thinks that storytelling is essential and that women should share their stories to inspire each other, to lift each other up and to find commonality with each other.

“Speaking to people, I get inspired, I’m a very honest person, I can only be who I am, I never try to be somebody else,” says Suzi. “People can relate to me. I’m a woman with a family, ­business, social life, and there are all those things that we all struggle with and try to make it all happen. Nobody’s a superwoman, and it’s OK not to do everything. I always say, give yourself some grace. You do the best you can.”

When people ask her what her “aha moment” was, she says that there were so many: reaching the first million in sales, realizing you have a product that people love, launching every new collection.

“I loved to go to work every day,” admits Suzi. “I loved the people that we had at OPI. I loved what we did. I loved the distributors. The whole (thing) – it was just an amazing time.”

She also enjoyed visiting the testing salon at OPI. “When they wanted to test on me, I said, ‘As long as it includes a massage, I’m there.’” Jokes Suzi. “If you get that little foot or hand massage – oh my God! I always told them whatever you want. And when I walk out of that (mani-pedi), that instant gratification, immediately you look so much better.”

Nail art is something that amazes Suzi today. What used to be a “kitschy” element on nails for the holidays has now evolved into couture with the hottest designers, including nail art incorporated into high fashion. Additionally, there are thousands (maybe even millions) of YouTube videos and posts on all social media platforms showcasing nail art.

“We didn’t have social media – it was a different time. Maybe more personal,” reflects Suzi. “I love today that I can reach women all over the world in seconds, which is still amazing to me. You have all these social platforms but all that communication, sometimes that personal touch is lacking. This is the world we live in – it’s both amazing and challenging.”

With all of her success, when asked what she would like her legacy to be, Suzi immediately answers, “My two children. That, for me, is the most important. Those two are my legacy.”

She continues, “They are amazing people, I’m very proud of both of them. The nice thing that I can say about them is that they are both mensches.” She remembers going to teacher conferences and the teacher would say, “Your kid’s a mensch,” and that would make her so happy.  “I always say everybody figures out 2 + 2 is 4, some sooner, some later, but you can’t teach them when they’re in their 20s or 30s to be mensches and to be good people.”

Her mother passed away in January of 2019, and she reflects on the fact then when both your parents are gone, you become your parents. “My sister and I are my parent’s legacy. And that’s what I want to pass down. My children are going to be mine.”

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