Yuval David : TV Star, Activist, Filmmaker and Global Storyteller

Yuval David : TV Star, Activist, Filmmaker and Global Storyteller

By Debra Rich Gettleman

Yuval David is one of those “got it all” kind of people. He’s super handsome, outrageously talented, deeply thoughtful, and genuinely cares about other people and the world. He actually sounds too good to be true. But I sat down with him and learned that this prolific creative believes in boldly expressing his truth and vulnerability in the roles he takes on, the stories he tells, and the causes he passionately supports.

Debra Rich Gettleman (DRG)

Here’s the thing, you’re everything.
I don’t think I’ve ever seen anyone who does more than you.
I mean, actor, speaker, advocate, activist, Zionist, filmmaker…How do you do it all? 

While I hoped that somewhat metaphorical question might be a nice conversation starter, it didn’t quite go according to plan.

Yuval David (YD)

Why, is it confusing for you?

DRG

Excuse me?

YD

Is it confusing?
Like, who is this guy who does too much?

I was definitely taken aback by his question. He was sincerely searching for the meaning of my inquiry which I wasn’t at all used to.  It made me uncomfortable. Unlike so many people these days, he was truly listening to what I was saying. 

DRG

No. No. Not confusing at all, just in awe. And wondering, when did this start? Were you raised in a family of doers?

YD

Yes. My grandparents, my maternal grandparents are Holocaust survivors and well-known heroes of the war. And my mom and my aunts didn’t really have aunts and uncles. On my paternal side, my grandmother and all of her older siblings fled Poland right before the Nazis closed the borders. Her parents went back to Poland to take care of last affairs and had a very tragic story. She was a little girl raised by her siblings. My paternal grandfather was second-generation Israeli. His family fled the pogroms of Russia.

I was raised with the understanding that my grandparents worked very hard and survived these travesties in order to afford me with this lifestyle. And my parents had their own challenges. So, I understood that my life isn’t only my own.
I am of my family and I’m of my people and I’m for my family and I’m for my people. So, I better make the most of it. 

That also comes with its own burden because I thought I couldn’t complain about anything. If something bad happened to me, I just thought I couldn’t complain about it.   I’ve survived terrorist incidents, I was raped as a teenager, I had so many near-death experiences because I’m also really into adventure sports. But I just never thought it was okay to complain about those things because nothing is as bad as the Holocaust. Quite a burden.

DRG

That’s a lot for a young person to bear.

YD

It is. Putting things in perspective is absolutely important and I never embrace the victimhood narrative. I embrace the resilience narrative. And that’s how I do everything I do. I’m resilient. I’m passionate. I am very ambitious. I just want to better myself. I want to better other people. I don’t believe in perfection, but I do believe in greatness.

DRG

Wow.
Do you ever feel splintered?

YD
Oh, I definitely feel splintered. And then I think, well, what do I do with those splinters?
Do I try to put some wood glue and re-use them? Do I sandpaper them and polish them down and smooth them out? Or do I allow the splinter to grow into an additional branch; into something new? Those are all calculated decisions. But I also like to be spontaneous and silly and go with the flow. I come from the improv world. I’ve always been into improv comedy and improv theatre, and improv dance. 

It’s like being an athlete of life. You train. You have your personal trainers, your physical therapists, your coaches, and you exercise and work out. Then you practice and you practice, and you practice. Then you just do the thing and see what happens, and you make the most of it and that’s life.

DRG

I look at you. I read your press. I’m a follower and a fan.
But did you ever see this coming? Did you ever think you would represent a country to the world? I mean, is that daunting? Did you ever think you would have that kind of influence?

Yuval stopped for a moment. He looked at me with that same probing stare. 

YD

How do you see me representing a country?

Again, I felt a pang of panic. Had I overstepped? I’m so used to people just talking about what they want to talk about rather than focusing on what information I’m attempting to gather. Having this smart, sensitive man actually listening to me for clarity, was unnerving. It forced me to really think.

DRG

I feel like you represent Israel to the US in many ways. As a performer, a filmmaker, a storyteller, a Zionist, a Justice Warrior, all of those things. And I wonder if you feel that?

YD

Yes, and it’s something that I speak about in many of these talks that I give.
I’m invited as a keynote speaker and workshop leader and panelist.
I talk about how everybody is an activist, why everybody needs to see themselves as an advocate and understand that they are an advocate. Because you are an advocate for yourself, for your family, for your friends, and for your community.

Once you recognize that, you recognize that you now also advocate for those who are connected to that; your society, your state, your nation, your people, your peoplehood, your nationalities.

That also puts a greater level of responsibility on your life because you recognize that if you do something great, it’s not just a success for you, it’s a success for your people. And if you do something not so great, that’s also a reflection on all of your people.

DRG

So everyone is connected, responsible for each other?

YD
Absolutely. I’m an inclusion activist who practices radical acceptance. Part of that means I must also help other people have a seat at the table, because if you’re not at the table, you’re on the menu.

And we know that. We’ve been, as a Jewish people, we’ve been on the menu for thousands of years, and it doesn’t matter how many great things we do and how many people we aid in the civil rights and the social justice arenas, or how Israel is oftentimes the first nation, or one of the first nations, who goes to help in environmental and humanitarian crises around the world.

Yet, Israel still is held to this double standard, just like the Jewish people are, regarding so many things and we’re so easily criticized.

In your life, Debra, you also are a person who does a lot; as a writer, an actor, a reinvention specialist, a career coach. I see what you do. I’ve looked you up.

Now this is unheard of. He looked me up. He’s an award-winning actor, tv host, and filmmaker. I’m stunned.

YD
You do a lot and you’ve probably experienced antisemitism. And I can say that with confidence because you’re a doer. And maybe I only know doers, but doers will experience antisemitism. Whether it’s an off-color comment, a joke at our expense, an actual verbal attack, or a physical attack, and we need to be prepared for that.

DRG

You’re absolutely right. I feel like people use stereotypes to limit other people’s power. 

YD
Yes. And, because we’ve absorbed the narratives that other people have put upon us, we are limiting ourselves.  We are a people who constantly get rebranded by other people. We can’t embrace the narratives of those who are against us. But we do it time and time again. And then sometimes because Jewish humor is what it is, it’s very self-deprecating. So, we’ll make a joke about ourselves because it’s easier.

Jewish humor comes from Jewish pain. Humor comes from recognizing the ups and the downs.

My grandmother was one of the most beautiful, good-hearted, kind, hopeful, optimistic, passionate people I’ve ever met. She would say that the Jewish people have always had the choice to cry and cry. But we, as a Jewish people, have had the brilliance to laugh and cry.

DRG

Let’s go back to those near-death experiences and adventure sports. What’s that about?

YD

Something that I do recognize with all the many things that I do is I’m a team player.
I’m not into team sports, but I’m a team player.
I’m an adventure sports enthusiast.
Skiing is my passion and I do like the crazy double black diamonds.
I love to surf and scuba dive and water ski and wakeboard.
I’m all into individual sports, but I’m a team player everywhere else.
Yes, with a lot of the things that I do, collaboration is key.

DRG

With your spirit of optimism and positivity, which is truly inspiring, do you get down?
What gets you down?

Yuval’s reaction suggests that this time I might have made him feel slightly off kilter. He took a few beats before responding.

 

YD

Oh wow, I get down regularly. There are so many things in life that I find upsetting.
I’m a vulnerable, sensitive person. That’s where my strength and bravery and courage and my own wisdom come from, from being a sensitive, vulnerable person who is affected by my environment. It’s what I choose to do with that that allows me to be a doer. Saying, okay, here’s an issue. What am I going to do about it? Do I wait for somebody else? I’m also, because I’m both American and Israeli, I have the cultural traits of both people, and impatience is an issue I deal with.

DRG

How do you pull yourself out of it when you feel down?

YD
Well, if I hit a down spot, I meditate. I breathe. I listen to my body. I let myself cry. I let myself, you know, have the comfort food that I want and watch some mindless entertainment on one of the many streaming platforms.  

Or I create. I’ve created web series. I even won an Emmy for one short, which I created because I had a need to combine improv comedy, improv acting, guerrilla theatre and uplifting other people.

Because when I’m down, I recognize that I can also be in service of and for others and that will both uplift me and uplift them at the same time. And it puts my downness in perspective because I’m doing something for somebody else.

DRG

So, what about upcoming films or projects? What do you want people to look for? 

YD
So I have a television show that I’m not able to say too much about.
I can tell you that it’s going to be on FX and Hulu and it comes out at the end of the year.
And I’m an actor in that. 

In addition to that, I have another web series which is coming out soon. We are in production with it. It is very exciting because it combines a lot of my passions within the acting, filmmaking, and advocacy space. In addition to that, I’m on the news as a news commentator regularly.

I can’t wait for these projects to come out because then people will be seeing a lot more of me. And hopefully, I will be inspiring other people to do their best, to be the cream that rises to the top.  

DRG

That’s a very interesting way of putting it.

YD

There’s so much content out there. I want to create the best stuff, the greatest, the most compelling content that’s out there. And I try to help other people do that. So I hope that the things that I’m doing, that are coming up soon will inspire other people to do the same and do it better.

We exchange pleasantries. I ask him to send me some personal photos for the article. Not something everyone else has. I don’t want a Hollywood picture of him on a set, or a formal shot of him speaking at some Jewish National Fund dinner, or Israeli Embassy meeting.  I want something that shows who he really is.

YD

Oh. I’ve got these photos. No one uses them. They’re kind of goofy. But I Iove them.

He’s excitedly looking through his files of photos.

DRG
I love goofy. Please send them my way.

YD

They’re me. You, because of who you are and what you do, will enjoy them, but you’ll probably also understand why they’re never used.

He leaves me with that one final reminder.  That in this interview, an interview all about him, he managed to pay attention to me. He made me feel valued. Like we were collaborating. “You, because of who you are and what you do, will enjoy them.” 

Yuval David is a rare combination of genuine kindness, depth of spirit, strong ambition, and unrelenting optimism. He’s funny and real, intelligent and quirky, creative and outrageously talented. Keep your eyes open. You’ll be seeing a lot more of him.

Pull out quote options:

I understood that my life isn’t only my own. I am of my family and I’m of my people and I’m for my family and I’m for my people. So, I better make the most of it. 

Putting things in perspective is absolutely important and I never embrace the victimhood narrative. I embrace the resilience narrative. 

I’m an inclusion activist who practices radical acceptance. Part of that means I must also help other people have a seat at the table, because if you’re not at the table, you’re on the menu.

And, because we’ve absorbed the narratives that other people have put upon us, we are limiting ourselves.  We are a people who constantly get rebranded by other people. We can’t embrace the narratives of those who are against us. 

The Jewish people have always had the choice to cry and cry. But we, as a Jewish people, have had the brilliance to laugh and cry.

Jewish dog creates cultural phenomenon

Jewish dog creates cultural phenomenon

By Debra Rich Gettleman

Shayna Maydele opens up about Jewish life, love, and standing up to hate.

“Wait, you don’t want to talk to me?” Heidi Silverstone asks at the onset of our interview.

“Well, it’s not that.” I gently explain. “I appreciate your translating. But I really need to talk to her; to look into her eyes and see how she feels and what she’s experiencing in order to best tell her story. Plus, I can only tell if she’s being honest by direct eye-to-eye connection.” 

With a bit of disappointment, Heidi fades into the background and allows Shayna Maydele to step into the camera lens.”

DRG

Hello Shayna Maydele. You are really so beautiful.

Shayna Maydele looks away with a coy sense of knowing and humility.

DRG

Shayna, let’s start with the question on everyone’s mind. Are you in a relationship right now?

SM

Maydele

DRG

Pardon?

SM

My name. It’s Shayna Maydele. That’s what I prefer. A lot of people call me Shayna. So, it’s fine. But I like to go by my full name, Debbie.

I cringe at the diminutive version of “Debra”, the name I insist people use when addressing me.

DRG

Touché, my insightful friend. Touché. But back to the question of romance.

SM

Well, there is one dog in particular. C-H-A-R-L-I-E.

DRG

I’m curiuos why you are spelling his name, Shayna Maydele. Although it is impressive that you can spell that well.

Translator/Heidi

Sorry. That’s on me. I spelled his name because if I say it out loud, she’ll go crazy.

DRG

Understood. 

SM

I love him. When I go to the dog park, I will stare at the gate until he gets there.

DRG

How sweet. 

SM 

I’m also a very…amorous dog. I do what a lot of us do at the dog park, which I probably shouldn’t. I do that a lot.

DRG

I so appreciate your honesty. I’m only seeking the truth, what readers really want to know.

SM

I enjoy physical intimacy. I’m not going to lie.

DRG

Is it hard though, being a star like yourself? Is it hard when you go to the dog park, and everyone wants to get close to you and be with you? Do you like “common folk?”

SM

Absolutely. I love dogs. But I really love people. It’s so cute. A lot of people stand around the edge of the park, just inside the fence. People who don’t even have dogs. They watch me. Sometimes, I’ll run right over and let them pick me up. Heidi will ask them if they’d like to pet me. I’ve never had anyone say no.

DRG

I love knowing that, Shayna. I mean Shayna Maydele. Because some of the stars that I talk to, they just…they don’t like people gawking at them. It makes them feel disconnected.

SM

When I first got to Heidi’s home in NY, we would walk down the street, and you know, there are people everywhere. I can just tell when I’ve caught someone’s eye, I see the desire to touch me. And I always encourage it. I just love attention from people. It takes us forever to walk even one block. It’s especially fun to walk by restaurants and see people look up lovingly.

DRG

That brings me to the question of food. What is your favorite food?

SM

Well, I’m an extremely picky eater. But I love anything with feathers in it. Fowl is my fave; chicken, turkey, you name it. I just adore Thanksgiving. 

DRG 

Speaking of holidays. What is your favorite Jewish holiday?

SM

Definitely Passover. I mean it’s so food intense and Heidi always makes turkey on Passover because it feeds a lot of people. She also cooks a fabulous brisket which I love. And gefilte fish is another winner in my book.

DRG

Red or White horseradish?

SM

I’ve tried both. Not a fan. I’m more of a purist.

DRG

This is all fascinating. But what I really want to know is what does being Jewish really mean to you?

SM

Debra, that’s an excellent question. I came out of my Jewish shell the first time I put on a kippah (yarmulke). It was overwhelming. I was glowing. The cameras began to flash and suddenly I was wishing people all across the world a Shabbat Shalom on Instagram. The reaction was palpable. So, I continued to do that for Shabbat and other Jewish holidays.

DRG

I understand you enjoy photo shoots.

SM

Full disclosure, I love when all of the attention is focused on me. I have a great staff with Heidi who is a fabulous stylist and very accomplished amateur photographer. She works with her husband Rob. They think he’s the “dog wrangler,” so I play along and let him think he’s in charge.

DRG 

I’ve heard though that you tease a lot during those shoots, looking away when they want you to smile at the camera.

SM

Between you and me, I do that to make things a little more fun. When Rob and Heidi have to work a little to get the shot, it’s like a game to me. And the photos are so much more engaging and real. But the bottom line is that I love sharing my Judaism through photos. It really allows me to connect to Jews all around the globe. And it’s all about building community with us Jews, don’t you think?

DRG

I do. For sure. But I do have a delicate issue to raise. Have you ever experienced anti-semitism in response to your posts?

SM

I’m sorry to say that, yes, I have. As you know, I’m a very proud Jewish doggy.  Sadly, my cuteness and explanations of Jewish customs are not immune to antisemitic comments.  Luckily, those comments are rare, but each time I receive one, it hurts.  I want my postings to be lighthearted, fun and a safe place to share my Jewishness. So, when I see an antisemitic comment, I delete it and block the account that posted it.  There is no room for hate on my Instagram account.

DRG

What about future plans. Are you considering plans for a tv pilot or a film?

SM

Not at the moment. But I wouldn’t be against it. If there’s an agent out there who’s interested, feel free to reach out.

DRG

Well, I think that’s the next natural step in your progression. I mean, Benji was just some dog when he started.

Shayna Maydele looks at me blankly.

SM

Benji?

Another one of those “I’m old” moments washes over me.

DRG

Never mind. He was a big star back in the day.

SM

What I really love, Debra, is the way I’ve been able to meet so many wonderful people through Instagram. I just got a private message from a person in England who saw my picture in the newspaper and reached out. We had such a charming conversation. I love how this allows me to create Jewish community connection. And it’s not only Jews who follow me. A lot of people associate Jews with Orthodox Jews. But I’m conservative. And I so enjoy explaining things about conservative and reform Judaism. For example, yes, I’m a female. But I wear a kippah. And that’s okay. 

DRG

You’re like a cultural ambassador. You break down old stereotypes and show a really cool Jewish canine doing really cool stuff. That’s what we do at Jewish Life Now, only with humans…mostly.

And you’ve formed some lifelong friendships through Instagram, haven’t you?

SM

I have. There’s a non-Jewish woman in Greece who is so fascinated by our religion that she sends me things she comes across that are Jewish and shares things with me about her religion. This one woman noticed on Instagram that I was in Baltimore and she had two cousins of mine (both Coton deTulears). We met up and have become dear friends. I met another family from Costa Rica who now live in Florida and we’ve stayed close.

DRG

I have to ask you. Do you know how many followers you have?

Again Shayna Maydele humbly smiles and gazes down.

SM

It’s hard to say. But I’d guestimate a bit over 18,000.

DRG

18? That’s meaningful

Shayna Maydele laughs.

DRG

And what about merch?

SM

No plans at the moment. But I’m considering a line of sweaters. Maybe other clothing.

DRG

Tiaras?

SM

Too pretentious. But, maybe a kippah collection.

DRG

Speaking of pretentious, I understand you have the same breeder as Barbra Streisand.

SM

Yes, I do. But Babs’ dogs are just ordinary folk like me. Frankly, it’s the owners who get giddy about stuff like that.

To see more of Shayna Maydele, she can be followed on Instagram at:  @shayna.maydele.the.coton

StopAntisemitism Isn’t Giving Up. Neither Should You.

StopAntisemitism Isn’t Giving Up. Neither Should You.

By

Masada Siegel

Liora Rez, Executive Director of StopAntisemitism would love to be put out of work but the reality is StopAntisemitism is busier than ever. 

Rez created the organization in 2018 as a response to the ever-increasing number of antisemitic incidents. StopAntisemitism publicly exposes antisemitic behavior and creates real consequences for perpetrators.

A refugee from the former Soviet Union, Rez personally experienced antisemitism and understands that one can’t just stand by and watch it unfold. Therefore, her watchdog organization exposes antisemites wherever they are, from college campuses to corporations.

StopAntisemitism encourages people to report any occurrence of antisemitism. Then the organization investigates, verifies, and spreads the information to media and law enforcement. In 2022, 1900 incidents were reported, 260 incidents were investigated and handled by StopAntisemitism.

The numbers reported for antisemitism are staggering and only getting worse. In 2022 the ADL reported 3,697 antisemitic incidents throughout the United States, a 36% increase from the 2,717 incidents tabulated in 2021. It was also the largest number on record since ADL began tracking antisemitic incidents in 1979. 

Rez explains, “In less than five years, we’ve grown to reach more than ten million people a month via our digital platforms, website, and weekly mailers. Amid record-breaking antisemitism, there is clearly a demand for our brand of activism. Jews are tired of anodyne statements that don’t have a real-world impact; our focus on accountability is the cornerstone of StopAntisemitism’s model.”

She also raises the fact that Jews are far more disproportionately targeted for hate incidents that other populations. Yet, the national antisemitism crisis discussions have been “twisted by whataboutism, minimization, and sometimes open sympathy for antisemites”. That is why Rez stresses that now, more than ever, the Jewish community needs to know that someone is fighting for them and won’t take ‘no’ for an answer.

StopAntisemitism’s research has found that while young people may be less prejudiced overall, they are increasingly ignorant about the Holocaust and the nature of antisemitism.  This information has led the organization to meet people where they are, which means operating online where the next generation is living, learning, and socializing.

What matters most to the organization is that it is making a difference in people’s lives and helping them deal with difficult circumstances.

Rez remarks, “It’s incredibly fulfilling every time we’re successful in getting appropriate charges brought against a perpetrator, or even just allowing the victim to tell their story when the media won’t. Watching them realize that their voice matters and that we truly are in their corner is the best form of validation we receive.”

The goal of the organization is always having impact and producing real world results. 

We count our success not in the statements we release, but in the people we help and the antisemites we hold accountable. We model the saying that ‘actions speak louder than words’ every day by upholding our mission statement.”

Fighting antisemitism must be a team effort and Rez has a three-step solution plan that outlines what to do if you witness or are the victim of antisemitism. 

  1. Be vigilant. As always, if you see something, say something. 
  2. Discuss antisemitism with your social circle - don’t avoid the topic as raising awareness makes people more comfortable talking about their own experiences. 
  3. Be vocal. Get involved in your community. Go to city council meetings, call your elected representatives, and share StopAntisemitism’s content on social media.

The organization not only touches millions of people, but its activism has also had tangible results. With StopAntisemitism’s help, antisemitic students have been expelled, antisemitic employees have been fired, and antisemitic political activists have been exposed and embarrassed. 

 

COMFORT ON A PLATE:

COMFORT ON A PLATE:

How Pacific NW Chef Sonya Sanford Braids the Jewish Diaspora Into Every Dish

by Tara Dublin

“They tried to kill us, we survived, let’s eat!”

That may be the underlying theme of all Jewish holidays, which is perhaps why every traditional holiday meal is focused on the pure comfort and pleasure of tucking into a plate full of food prepared with and surrounded by love.

In her new cookbook, Braids: Recipes From My Pacific Northwest Jewish Kitchen, Chef Sonya Sanford explores those feelings as she weaves her unique life experiences into the traditional recipes handed down for generations from our ancestors.

The recipes in Braids are inspired by Sanford’s experience growing up in a Soviet Jewish immigrant home in the Pacific Northwest, by her adventures in living and cooking in cities along the West Coast and Hawaii, and running her own restaurant, Beetroot Market & Deli, in Portland, Oregon.

Born in Seattle to Soviet-immigrant parents, Sonya graduated from Reed College in Portland and spent her early professional life working in the film industry in Los Angeles before pivoting to a career as a chef.

Soon after moving back to Portland, Sonya opened Beetroot. Specializing in Jewish diasporic cuisine, Ukrainian and Soviet food, and Pacific Northwest seasonal cooking, she regularly contributes to The Nosher. Her writing has also been featured in Tablet Magazine, The Jerusalem Post, JTA News, Hey Alma, and in local Jewish outlets across the country. She also co-hosts Food Friends, a weekly podcast all about home cooking, with her close friend, Kari Lauritzen.

Sonya will be sharing some of her favorite dishes to help launch Hadassah in Portland at the Eastside Jewish Commons on Sunday, August 13th.

Ahead of Rosh Hashanah and Yom Kippur, Jewish Life Now spoke to Sonya about her love for both cooking and teaching others just how simple it can be to start making their own food memories. (some answers have been edited for clarity)

JEWISH LIFE NOW: What is your favorite food memory centered around the High Holidays?

SONYA SANFORD: When I think about the High Holidays, I immediately recall sitting around my grandmother’s table. She came from Ukraine, and in our family, it was traditional to have a four-course meal that always started with “zakuski” — a huge spread of salads and dips, gefilte fish and smoked fish, and/or chopped liver. I always piled my plate full of eggplant caviar, homemade gravlax, and her marinated peppers… and challah of course.

JLN: That sounds so good, I can taste it right now. What is it about Jewish food that makes it just so comforting, even for non-Jews?

SS: I would say that Jewish food, in its essence across the Diaspora, is centered on comfort. Many Jewish dishes are designed to be shared, and often there’s a spiritual purpose behind certain mainstay foods — whether that’s a meal eaten around the Shabbat table, prepared for Pesach, or even one that’s dropped off at a community member’s doorstep during a time of need.

Additionally, whether you’re making Ashkenazi-style brisket or a Sephardic hamin, most Jewish cuisine is rooted in simple ingredients, done well. It’s hard for that not to be comforting. To be fair, this is true of many cuisines — who doesn’t like a good dumpling, a bowl of saucy pasta, a heartwarming curry… and also, who doesn’t like lox and bagel or a potato boureka?

JLN: People who have never tried them! Which is a great lead into my next question: If you could cook one Jewish meal as an example of what our history would look like on a plate, what would it be?

SS: The most wonderful thing about Jewish food is how incredibly varied it is across the diaspora. For me, one of Jewish food’s only defining traits is the laws of kashrut; and even that has evolved in recent years.

I love our rich culinary diversity; and it’s hard for me to pinpoint a meal that defines all of Jewish cuisine. I love that a Jewish meal can mean bourekas and harira, kneidlach and gefilte fish, gondi and tahdig, schnitzel and salatim, or a fish masala and malpua. Perhaps the one meal I would cook would attempt to include many of these dishes.

That said, if I were to cook one meal that was an example of my own Jewish lineage and family’s story it would be a feast of challah and brown bread, borscht, smoked fish, latkes, and honey cake served with fruit preserves.

JLN: Which all sound amazing, if not a bit intimidating for a novice chef. What would you recommend as a “starter Jewish meal” for anyone who might be a bit overwhelmed by such a deep and delicious history?

SS: I think one of the best meals a novice chef can master is chicken soup. It’s endlessly versatile and foundational to so many Jewish folks. It’s also very hard to mess up. Once you learn to make a basic chicken soup, you can start building from there — add-on noodles, matzo balls, and eventually even homemade kreplach.

I also think challah is a wonderful gateway bread if you’re learning to bake. It’s far more forgiving and simpler than many other bread recipes, and even if your loaf ends up a little misshapen or under-proofed, or any number of “imperfections”, everyone is always thrilled to share a home baked braided bread.

JLN: If only I had enough stomachs to eat everything we’ve talked about! Since we’re coming up on the New Year, who would be sitting around your table at your dream Rosh Hashanah dinner?

SS: Rosh Hashanah is my favorite holiday, and almost every year my table is filled with friends and family; some are Jewish, some are not, some are local, and some come to visit from afar.

If I could invite anyone on the planet to join our annual gathering it would be Mel Brooks, Ina and Jeffrey Garten, and Yotam Ottolenghi and Sami Tamimi.
Learn more about Chef Sonya Sanford and check out the amazing recipes on her website: www.sonyastanford.com

TO LIFE, TO LIFE, L’CHAIFLICKS

TO LIFE, TO LIFE, L’CHAIFLICKS

By 

Debra Rich Gettleman

My first question for Neil Friedman, founder of Menemsha films and co-founder of the Jewish and Israeli streaming service ChaiFlicks, was, “What started this passion for Jewish media, specifically film and television?”

I was expecting the usual answer about going to the movies back in the day with a parent or friend and getting hooked. What I didn’t expect was to hear that it all started with Neil’s mom’s brother, uncle Allen, and his second wedding. You see, Uncle Allen (Allen Susman) was a hot shot Harvard attorney working for Universal pictures. He represented the studio and a host of A-list Hollywood biggies. 

When Al’s friend, Marlon (Brando, that is), hosted Al’s wedding reception at his home in the Hollywood Hills, 12 year old middle class Neil from Queens found himself pretty impressed at the star-studded guest list which included Wally Cox, Andy Williams, and Elke Sommer, to name a few.

Neil’s folks were not in the entertainment biz at all. They were kitchen equipment suppliers to hospitals and restaurants in New York. Mom was originally from Boston and Dad from New York. The family biz was known as the Bloomingdale’s of the Bowery because they were housed in Manhattan’s Cooper Square. But Neil’s mom discouraged him from sticking with the family business. So, Neil went the road of many young Jewish men at the time. A double major in ethnic studies and film from University of Pennsylvania followed by a law degree.

After a stint in corporate law, Neil ended up as an entertainment attorney. He ultimately decided to move into the film distribution biz. and founded Menemsha films in 2003.  Influenced by his heritage and passion for film, he gathered 10 films and sent them to his “advisors,” mom and dad. They all agreed that his first acquisition should be a film called “Gloomy Sunday.” 

“My parents were instrumental in the beginning,” Neil explains. “At that point, I didn’t have the confidence to trust what I liked without their insights. I was self-taught for sure, and ‘Gloomy Sunday’ was beginners luck.” Well, he also did his due diligence. “Gloomy Sunday” had run for two years straight at Christchurch New Zealand. It ended up running for 70 weeks in Boston and a whopping 54 weeks in LA. “Gloomy Sunday” turned into a bright spot and to date holds the record as Menemsha film’s greatest success.

After building Menemsha into a major distributor of Jewish and Israeli art films and collecting a cadre of film festival awards around the globe, Friedman decided to expand into other areas of media. In 2020, he and co-founders Heidi Bogin Oshin and Bill Weiner launched ChaiFlicks, the hottest new Jewish and Israeli entertainment streaming service, which showcases award-winning and critically acclaimed Jewish films, TV series, and documentaries.

With over 1700 hours of content, ChaiFlicks is building audiences and gaining notoriety around the world. Their latest TV hit, “The Lesson,” which originally aired on Israel’s public broadcaster Kan11, made it into the top 10 list of most watched shows on Netflix Israel two weeks in a row.

“The Lesson”, named best series at the 2022 Cannes International Series Festival focuses on the relationship between a troubled high school civics teacher, Amir, (played by Israeli-star Doron Ben-David) and his 17-year-old student, Leanne, (played by Maya Landsmann.)  Raising socio-political issues around racism (Palestinian and Israeli) and the power of social media, “The Lesson” was named best drama series at the Israeli Television Academy Awards In 2023. Maya Landsmann won best lead actress for the series at that same awards ceremony.

Choosing 20-25 projects a year, out of 300 to 400 potentials is not an easy task. “You really can’t make a mistake,” Neil shares. We want to curate at the highest level all the time. We look for variety.” He adds, “Good luck plays a part. But good luck doesn’t last forever.” A savvy businessman and a realist,  Friedman confides, “We’re gonna make a mistake. We have to roll with that.” But it sure hasn’t happened yet.

 “So, how do you pick the right projects?” I ask, “I work off the premise that if I like it, others will too,” Friedman explains. “And I never watch something once. I watch it 2 or 3 times before I form an opinion.” But he also credits his incredible partners Bogin Oshin and Weiner and insists that acquisitions are a group effort in which the three balance each other out to choose the best projects.

Neil marvels at how many Jewish stories are out there. “We’re a small percent of the population, he notes, “But we have a disproportionate amount of Jewish programming.” With a wealth of Jewish stories and no shortage of great storytellers to share them, it’s no wonder ChaiFlicks is gaining popularity.

Spreading the word about ChaiFlicks is today’s focus. “It’s a grass roots marketing effort. We reach people by word of mouth,” He laughs and tells me about one of his favorite marketing campaigns. “We offered Rabbis an $18/year subscription hoping they would use it and share the great programing with congregants and followers.” That kind of thoughtful outreach and specific networking is part of what drives ChaiFlicks’ success.

And for ChaiFlicks, it’s all about giving viewers a sense of artistic connection to the stories that have brought us to this point in our Jewish evolution. Friedman dubs ChaiFlicks “The number one platform for Jewish storytelling.” He goes on in a recent article in Variety to say, “ChaiFlicks has a uniquely devoted audience that has come to expect the highest quality Jewish programming curated from all over the world,” Additional ChaiFlicks hits include the Swiss series, “Labyrinth of Peace” and the hit film “The Women’s Balcony.” But at the top of ChaiFlicks’ TV series apex, is “The New Black” (original Hebrew title “Shababnikim”), a hit Israeli series following four rebellious students at a Jerusalem yeshiva. 

As the most watched show of any of ChaiFlicks’ 20 or so series, ‘Shababnikim’ was the foundation of the platform’s launch. Maybe that’s because it’s not a show that only appeals to Jewish audiences. With eight award nominations by the Israeli Academy of Film and Television, Shababnikim has become a classic, “religiously” watched by a vast audience of Jews and non-Jews alike. Incidentally, the show took home four of those eight awards including Best Comedy, Best Comedy Script, and Best Comedy Actor.[8][9] 

While Friedman doesn’t see himself as religiously observant, he tell me,“I’m culturally Jewish. I’m just interested in Jewish stories, history, cultural history. Our stories never end. It’s a part of our history. There were twelve tribes and they all went separate ways. Now we have a million stories to tell.” 

Top 10 series on ChaiFlicks 

  1. “Shababnikim a/k/a The New Black”- Seasons 1 and 2 on the channel with Season 3 scheduled for launch first quarter 2024
  2. “The Lesson”-recently launched to great success
  3. “Checkout”-Seasons 1,2 and 3 on the channel with Season 4 launching 4th quarter 2023
  4. “Unchained”
  5. “Asylum City”
  6. “Significant Other”-Seasons 1 and 2
  7. “Labyrinth of Peace”-Swiss series
  8. “Wartime Girls”-Polish series with Seasons 1,2 and 3 already launched with Season 4 to be launched in November 2023
  9. “Yid-Life Crisis”-Canadian series
  10. “Srugim” -The number one classic Israeli series